Privacy Policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how we handle your personal data when you use our website. Personal data means all data with which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Jan Hafkesbrink, trading as carpetz, Voigtstraße 5, 20257 Hamburg, Germany, Tel.: 040 2999 67 67, email: info@carpetz.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

2) Data Collection When You Visit Our Website

2.1 When you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server, known as “server log files”. When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our website visited
• Date and time of access
• Amount of data sent in bytes
• Source/referrer from which you reached the page
• Browser used
• Operating system used
• IP address used, where applicable in anonymised form

The processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or otherwise used. However, we reserve the right to check the server log files retrospectively if there are specific indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content, for example orders or enquiries addressed to the controller, this website uses SSL or TLS encryption. You can recognise an encrypted connection by the character string “https://” and the padlock symbol in your browser bar.

3) Hosting & Content Delivery Network

3.1 Shopify

For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.2 Cloudflare

We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

3.3 Sucuri

We use a content delivery network from the following provider: GoDaddy Media Temple Inc., 12130 Millennium Drive, Suite 300, Playa Vista, CA 90094, USA

This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

4) Cookies

To make your visit to our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted when the browser is closed, known as “session cookies”, while some remain on your end device for longer and enable page settings to be saved, known as “persistent cookies”. In the latter case, you can find the storage period in the overview of your web browser's cookie settings.

Where personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of the contract, in accordance with Art. 6(1)(a) GDPR where consent has been given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and in a customer-friendly and effective design of the website visit.

You can configure your browser so that you are informed about the setting of cookies and can decide individually whether to accept them, or exclude the acceptance of cookies in certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be restricted.

5) Contact

5.1 Shopauskunft

For review reminders, we use the services of the following provider: ShopAuskunft GmbH, Kohlgartenstraße 11-13, 04315 Leipzig

Exclusively on the basis of your express consent in accordance with Art. 6(1)(a) GDPR, we transmit your email address and, where applicable, other customer data to the provider so that it can contact you by email with a review reminder.

You can withdraw your consent at any time with effect for the future vis-à-vis us or the provider.

We have concluded a data processing agreement with the provider which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

5.2 When you contact us, for example via contact form or email, personal data is processed exclusively for the purpose of handling and responding to your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, an additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5.3 Electronic Withdrawal Function

If you use the electronic withdrawal function provided on our website, we process the personal data you enter there exclusively for the purpose of receiving, assigning, processing and documenting your declaration of withdrawal.

The data processed may include, in particular, your name, email address, order number, information about the order concerned and the content of your declaration of withdrawal.

To the extent that processing of this data is necessary for handling your declaration of withdrawal and for compliance with legal obligations, it is carried out in accordance with Art. 6(1)(c) GDPR. To the extent that processing is necessary for handling the contractual relationship or for processing pre-contractual or contractual claims, it is also carried out in accordance with Art. 6(1)(b) GDPR.

After submitting your declaration of withdrawal, you will receive electronic confirmation of receipt, for example by email. The data processed for this purpose will only be stored for as long as necessary to process the withdrawal, comply with statutory retention obligations, or establish, exercise or defend legal claims.

6) Use of Customer Data for Direct Marketing

6.1 Omnisend

Our email newsletters are sent via the following provider: Soundest Ltd., Unit a3, Gateway Tower, 32 Western Gateway, London E16 1YL, England

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provide when subscribing to the newsletter to this provider in accordance with Art. 6(1)(f) GDPR so that it can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6(1)(a) GDPR, the provider also carries out statistical performance analyses of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. Device information, for example time of access, IP address, browser type and operating system, is also collected and evaluated, but is not combined with other data records.
You can withdraw your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider which protects our website visitors' data and prohibits disclosure to third parties.

For data transfers to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

6.2 Shopping Cart Reminders by Email

If you abandon your purchase with us before completing the order, you have the option of receiving a one-time reminder by email about the contents of your virtual shopping cart.

The only mandatory information required to send this reminder is your email address. Providing further data is voluntary and may be used to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent by clicking a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR for the purpose of sending a shopping cart reminder. In this context, we store the IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later point in time. The data collected by us when you register for our email notification service is used strictly for the intended purpose.

You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the controller named at the beginning. Once you have unsubscribed, your email address will be deleted immediately from the mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, where such use is permitted by law and about which we inform you in this policy.

7) Data Processing for Order Handling

7.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us is passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6(1)(b) GDPR.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact details you provided when placing the order in order to inform you personally within the framework of our statutory information obligations in accordance with Art. 6(1)(c) GDPR. Your contact details are used strictly for the purpose of notifications about updates owed by us and are processed by us for this purpose only to the extent necessary for the respective information.

To process your order, we also work with the service provider(s) listed below, who support us wholly or partly in performing concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

7.2 To fulfil our contractual obligations to our customers, we work with external shipping partners. We pass on your name and delivery address and, where necessary for delivery, your telephone number exclusively for the purpose of delivering the goods to a shipping partner selected by us in accordance with Art. 6(1)(b) GDPR.

7.3 Use of Payment Service Providers (Payment Services)

- Apple Pay

If you choose the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment is processed via the “Apple Pay” function of your end device running iOS, watchOS or macOS by charging a payment card stored with “Apple Pay”. Apple Pay uses security functions integrated into the hardware and software of your device to protect your transactions. To authorise a payment, you must therefore enter a code previously set by you and verify it using the “Face ID” or “Touch ID” function of your end device.

For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is transmitted to Apple in encrypted form. Apple then encrypts this data again using a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for execution of the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific dynamic security code to the originating website to confirm the success of the payment.

Where personal data is processed in the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6(1)(b) GDPR.

Apple retains anonymised transaction data, including the approximate purchase amount, approximate date and time and whether the transaction was successfully completed. Anonymisation completely excludes any reference to a person. Apple uses the anonymised data to improve “Apple Pay” and other Apple products and services.

If you use Apple Pay on an iPhone or Apple Watch to complete a purchase that you made via Safari on a Mac, the Mac and the authorisation device communicate via an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to “Wallet & Apple Pay” and disable “Allow Payments on Mac”.

Further information on data protection with Apple Pay can be found at the following website: https://support.apple.com/de-de/HT203027
- Google Pay

If you choose the “Google Pay” payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), payment is processed via the “Google Pay” application on your mobile end device running at least Android 4.4 (“KitKat”) and equipped with NFC functionality by charging a payment card stored with Google Pay or a payment system verified there, for example PayPal. To authorise a payment via Google Pay of more than €25, your mobile end device must first be unlocked using the verification method configured, such as facial recognition, password, fingerprint or pattern.

For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is passed on to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a one-time transaction number, which is used to verify a payment that has been made. This transaction number does not contain any information about the actual payment data of the payment methods you have stored with Google Pay, but is created and transmitted as a one-time numerical token. For all transactions via Google Pay, Google acts solely as an intermediary for processing the payment transaction. The transaction is carried out exclusively between the user and the originating website by charging the payment method stored with Google Pay.

Where personal data is processed in the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6(1)(b) GDPR.

Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the goods or services purchased provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction and, where applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6(1)(f) GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data and optimisation and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with further information collected and stored by Google when other Google services are used.

The Google Pay terms of use can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following website:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from the provider for which you pay in advance, for example credit card payment, the payment data you provide during the ordering process, including name, address, bank and payment card information, currency and transaction number, as well as information about the contents of your order, will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method for which the provider makes an advance payment, for example purchase on account, instalment purchase or direct debit, you will also be asked during the ordering process to provide certain personal data, first and last name, street, house number, postcode, town/city, date of birth, email address, telephone number and, where applicable, data relating to an alternative means of payment.

In order to safeguard our legitimate interest in determining our customers' ability to pay, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6(1)(f) GDPR. On the basis of the personal data you provide and further data, such as shopping cart, invoice amount, order history and payment experience, the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

For the decision within the framework of the application review, in addition to the provider's internal criteria, identity and creditworthiness information from the following credit agencies may also be taken into account in accordance with Art. 6(1)(f) GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values, known as score values. Where score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data where this is necessary for contractual payment processing.
- Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider for which you pay in advance, the payment data you provide during the ordering process, including name, address, bank and payment card information, currency and transaction number, as well as information about the contents of your order, will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method for which we make an advance payment, you will also be asked during the ordering process to provide certain personal data, first and last name, street, house number, postcode, town/city, date of birth, email address, telephone number and, where applicable, data relating to an alternative means of payment.

In order in such cases to safeguard our legitimate interest in determining your ability to pay, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6(1)(f) GDPR. On the basis of the personal data you provide and further data, such as shopping cart, invoice amount, order history and payment experience, the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit report may contain probability values, known as score values. Where score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data where this is necessary for contractual payment processing.

8) Web Analytics Services

8.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.

By default, Google Analytics 4 does not use cookies when you visit the website unless you expressly consent to cookies. Instead, information about your usage behaviour is collected and processed using so-called pings, small data packets that are sent to the host of an end device. This information also includes your IP address, which Google shortens by the last digits in order to exclude direct personal identification.

The information is transferred to Google's servers and further processed there. Transfers to Google LLC, based in the USA, are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activities for us and provide other services related to website and Internet use. The shortened IP address transmitted by your browser as part of Google Analytics is not combined with other Google data. The data collected when using Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, including data transmission by “pings” and the possible setting of Google Analytics cookies, only takes place if you have given us your express consent in accordance with Art. 6(1)(a) GDPR.

Without your consent, Google Analytics 4 will not be used during your visit to the website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with Google which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special “demographic characteristics” function and can use it to generate statistics that make statements about the age, gender and interests of website visitors. This is done by analysing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to create cross-device reports. If you have activated personalised ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6(1)(a) GDPR, analyse your usage behaviour across devices and create database models, including models on cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the “Personalised advertising” function in your Google account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

User IDs
As an extension to Google Analytics 4, the “User IDs” function may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6(1)(a) GDPR, have created an account on this website and log into this account on different devices, your activities, including conversions, can be analysed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

8.2 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

Using cookies and/or comparable technologies, tracking pixels, web beacons and algorithms for reading end-device and browser information, the service collects and stores pseudonymised visitor data, including information about the end device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behaviour on our website and to create pseudonymised usage profiles. Among other things, this makes it possible to evaluate movement patterns, known as heatmaps, which show the duration of page visits as well as interactions with page content, for example text entries, scrolling, clicks and mouse-overs. Pseudonymisation generally excludes direct personal identification. No combination with clear data about your person collected in another way takes place.

All processing described above, in particular the reading or storage of information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider which protects our website visitors' data and prohibits disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

9) Retargeting/Remarketing and Conversion Tracking

9.1 Meta Pixel

Within our online offering, we use the “Meta Pixel” service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”)

If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using “Meta Pixel”. This URL parameter is then entered into the user's browser after forwarding by means of a cookie that our linked page itself sets.

On the one hand, this enables Meta to determine visitors to our online offering as a target group for the display of advertisements, known as “Ads”. Accordingly, we use the service to display the Facebook and/or Instagram Ads placed by us only to users who have also shown an interest in our online offering or who have certain characteristics, for example interests in certain topics or products determined on the basis of the websites visited, which we transmit to Meta, known as “Custom Audiences”.

On the other hand, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an advertisement and which actions they perform there, known as “conversion tracking”.

The data collected is anonymous for us, meaning that it does not allow us to draw any conclusions about the identity of users. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

The information generated by Meta is generally transferred to a Meta server and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

9.2 Pinterest Retargeting Pixel

This website uses retargeting technology from the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

This enables us to target visitors to our websites who have already shown an interest in our shop and our products with personalised, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of previous and current usage behaviour.

In the case of retargeting technology, a cookie is stored on your computer or mobile end device in order to collect pseudonymised data about your interests and thus tailor advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile end device. This means that you are shown advertising that is highly likely to correspond to your product and information interests.

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. Without such consent, retargeting technology will not be used during your visit to the website.

You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the “cookie consent tool” provided on the website.

9.3 Google Ads Conversion Tracking

This website uses the online advertising programme “Google Ads” and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials known as Google Adwords. In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, make our website more interesting for you and achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads advertisement placed by Google. Cookies are small text files that are stored on your end device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the advertisement and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advertisement and were redirected to a page equipped with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

As part of the use of Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.

Details of the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

You can also permanently object to cookies being set by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

In order to address users whose data we have received in the context of business or business-like relationships with advertising that is even more tailored to their interests, we use a customer matching function as part of Google Ads. For this purpose, we electronically transmit one or more files containing aggregated customer data, primarily email addresses and telephone numbers, to Google. Google does not gain access to clear-text data in this process, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts set up by the data subjects. This enables personalised advertising to be displayed across all Google services linked to the respective Google account.

Customer data is only transferred to Google if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can withdraw this consent at any time with effect for the future. Further information on Google's data protection measures in relation to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policies can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

9.4 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

For the use of Universal Event Tracking, a tag is stored on every page of our website which interacts with the conversion cookie set by Microsoft. This interaction makes user behaviour on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is to enable certain predefined goals, such as purchases or leads, to be statistically recorded and evaluated in order to make the orientation and content of our offers more interest-based. The tags are never used to personally identify users.

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. Without such consent, retargeting technology will not be used during your visit to the website.

You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the “cookie consent tool” provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

9.5 Pinterest Tag Conversion Tracking

This website uses conversion tracking technology from the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

If you have arrived at our website from an advertisement on the provider's domain, the success of the advertisement can be tracked with the help of cookies and/or comparable technologies, tracking pixels, web beacons, pings or HTTP requests.

For this purpose, certain end-device and browser information, including, where applicable, your IP address, is read via the tracking technology in order to record and evaluate predefined user actions, for example completed transactions, leads, search queries on the website or views of product pages. This enables statistics to be created on usage behaviour on our website after redirection from an advertisement, which we use to optimise our offering.
All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

9.6 TikTok Pixel

This website uses conversion tracking technology from the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

If you have arrived at our website from an advertisement on the provider's domain, the success of the advertisement can be tracked with the help of cookies and/or comparable technologies, tracking pixels, web beacons, pings or HTTP requests.

For this purpose, certain end-device and browser information, including, where applicable, your IP address, is read via the tracking technology in order to record and evaluate predefined user actions, for example completed transactions, leads, search queries on the website or views of product pages. This enables statistics to be created on usage behaviour on our website after redirection from an advertisement, which we use to optimise our offering.

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

10) Website Functions

- Google reCAPTCHA

On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA.

For the visual design of the CAPTCHA window, the provider uses “Google Fonts”, i.e. fonts loaded from the Internet by Google. No further information beyond that mentioned above, which is already transmitted to Google via the functionality of reCAPTCHA, is processed in this context.

The service checks whether an input is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks and similar automated harmful access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the end device used, identification data relating to the browser and operating system type used, as well as the date and duration of the visit, and transmits this data to the provider's servers for evaluation. Cookies, i.e. small text files stored in the browser of the end device, may be used.

Where the processing described above is based on cookies, these are only set if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual personal responsibility on the Internet and preventing misuse and spam in accordance with Art. 6(1)(f) GDPR.

We have concluded a data processing agreement with the provider which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

11) Rights of the Data Subject

11.1 Applicable data protection law grants you the following rights of data subjects, rights of access and rights of intervention vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis cited for the respective conditions for exercising these rights:

• Right of access pursuant to Art. 15 GDPR;
• Right to rectification pursuant to Art. 16 GDPR;
• Right to erasure pursuant to Art. 17 GDPR;
• Right to restriction of processing pursuant to Art. 18 GDPR;
• Right to information pursuant to Art. 19 GDPR;
• Right to data portability pursuant to Art. 20 GDPR;
• Right to withdraw consent granted pursuant to Art. 7(3) GDPR;
• Right to lodge a complaint pursuant to Art. 77 GDPR.

11.2 RIGHT TO OBJECT

IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

12) Duration of Storage of Personal Data

The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and, where applicable, additionally on the basis of the respective statutory retention period, for example retention periods under commercial and tax law.

When personal data is processed on the basis of express consent in accordance with Art. 6(1)(a) GDPR, the data concerned is stored until you withdraw your consent.

If there are statutory retention periods for data that is processed within the framework of contractual or quasi-contractual obligations on the basis of Art. 6(1)(b) GDPR, this data is routinely deleted after expiry of the retention periods, provided that it is no longer required for contract performance or contract initiation and/or we no longer have a legitimate interest in continued storage.

When personal data is processed on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

When personal data is processed for the purpose of direct marketing on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Unless otherwise stated in the other information in this policy on specific processing situations, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.